Before creating their ads the students viewed and discussed some typical ads for modern smartphones as Mentor Texts to identify :
- Some of the features of smartphones and also the techniques used by the advertisers to promote their product. These included:
- Use of persuasive language ;
- Use of descriptive and technical language;
- Matching of images and text;
- Use of visual codes such as the use of colour; offers and demands;
- Making smooth and consistent visual transitions within ads.
In creating their own ads the students:
- Wrote scripts and created storyboards and then proceeded to learn to use the full iMovie (not iMovie Trailer) for the first time.
- Learnt how to locate and attribute creative commons images
- Created graphic content including original photos and movies
- Included credits and image attributions (Unfortunately most of these credits have been removed for privacy reasons as some contained full student names - a lesson for next time!)
- Critiqued one another's ads, giving descriptive feedback & sharing ideas and techniques to help each other make the best possible ads they could
Below are some of our students' advertisements in a Playlist. We invite you to preview our ads to see which ones are the most convincing or the most creative perhaps.
Please share your comments about which is the best Smartphone ad and why you think so. We look forward to hearing from you.
